Well-known broadcaster Dr Mahmood Mughal stresses need to stop social divergence through use of media, says for success in national media journalism ethics be strictly followed

The distinguished broadcaster, author, columnist, novelist and academician Professor Dr. Mahmood Mughal has said that media should be used to stop societal polarization and that a code of conduct and journalism ethics should be followed for the success in national media.

He said that the digital age was a reality these days, but the relationship between journalism and society was deteriorating.

This he said while delivering his lecture on journalism organized by the Department of Media & Communication Studies, University of Sindh Jamshoro in continuation of the department's founder chairman Dr Khan Muhammad Panhwar Lecture Series. Before initiation of the fourth lecture of the series, the incumbent chairman of the department Dr. Zulfiqar Ali Qureshi decorated the guest speaker with Sindhi Ajrak.

Speaking on the occasion, Dr Mahmood Mughal shared his personal experiences and challenges posed in the media industry with the students of media & communication studies.

He apprised the students of the golden rules of success in media organizations and motivated them to work hard in life.

He advised students to do their homework before taking any assignment, adding that they must note down everything on a daily basis in their diaries.

“By this you will not forget anything and this practice will help you in getting confidence in the field of media, which is full of challenges and sufferings”, he said.

The broadcaster further said, "a long journey normally starts with a single step; therefore, a journalist should never be afraid of taking initiative".

Dr. Mughal said that for success in media industry after passing out from the university, the students needed to increase their chances of gaining media experience by building a digital portfolio, making a show-reel, starting a blog, branching out as a podcast host or creating videos as a vlogger on YouTube or even on TikTok.

“Many students and graduates may be wondering how to get a job in the media with no experience. The answer is it's very difficult, unless they already have contacts”, he said and added that to add to this, media internships and other work experience opportunities were typically snapped up by those who've shown initiative and are already working on digital projects in their free time.

He went on saying that there were plenty of benefits to becoming a regular blogger - by networking with likeminded creators, adding that it could provide a gateway to potential job and work experience opportunities.

Dr Mughal said that media employers were more likely to take on interns these days that had already put them out there in the digital domain.

“After graduation, your online portfolio of vlogs can help you to get a foot in the door for entry-level graduate media jobs”, he said addressing the students.

At the end of the seminar, the Chairman Department of Media & Communication Dr. Zulfiqar Ali Qureshi paid a vote of thanks to the guest speaker and said the department intended to continue the lecture series for the interest of students.

The lecture was attended by a large number of students and faculty members of the Department of Media & Communication Studies including Dr Basir Memon, Dr. Abdul Razaq Chhachhar, Prof. Muhammad Siddique Soomro, Dr Rashid Ali Khuhro and Dr Farmeen Nizamani.